I’ve been at sea for a while, literally; on a sailboat in the islands of the South Pacific. It was a strange contrast to be under the tropical sun reading George Lakoff’s latest book, co-authored with a student of his, Elisabeth Wehling. But although the context is almost exclusively US, the lessons of George Lakoff’s work are universal and, in my view, essential reading for any wishing to change the world for the better. I’m speaking of Lakoff’s work in general. This new book, unfortunately, as the review here shows, is somewhat of an exception.